Two planning surfaces for two different jobs. Use the Macro Development Planner when sketching a 6 or 12 month go-to-market plan for an off-the-plan apartment development. Use the Quick Campaign Planner at deal-close to scope a specific 2 to 12 week campaign; it produces a structured campaign scope (tier, channels, term, investment) that Brandform converts to a Campaign Plan Agreement on confirmation.
← Back to handbookPlan the marketing line of an off-the-plan development. GRV, pre-sales target, sales flighting, channel mix, Performance Tier, total go-to-market spend, and projected annual leads through to settled sales. Indicative figures only; replace defaults with your project economics for a real proposal.
Scope a single 2 to 12 week campaign in 5 minutes. Selects channels, term, monthly investment, and Performance Tier, then produces a structured campaign scope (tier, channels, term, investment) that Brandform converts to a Campaign Plan Agreement on confirmation. The Campaign Plan Agreement supersedes the need for a purchase order under the Master Services Agreement.